Widowed and divorced women, of all creeds and backgrounds, are often spurned in society in India.  The jewelry company Tanishq, says is taking a "bold and progressive step" in changing attitudes with its newest commercial.

In the new advert, the bride-to-be is obviously preparing for her second marriage.  The commercial continues on with the marriage ceremony, which the bride is accompanied to by her young daughter.  At the end of the commercial, the daughter asks her new father is she can call him "Daddy."  The new ad is being described as "crazy bold" and "revolutionary."

Commentators are also praising Tanishq for also touching on the issue of race.  The commercial uses a darker-skinned actress as the bride, versus casting a lighter-skinned model, who are given preference in Bollywood.

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