Lowe’s may have pulled its advertising from TLC’s show “All-American Muslim” to placate conservative groups, but count Russell Simmons among those outraged over the chain's decision.

“This can’t happen in America; (Lowe’s) needs to fix this immediately,” the hip-hop mogul told Entertainment Weekly, calling the move Islamophobic. “They can't get away with that, it’s ridiculous. There are American principles at stake here. I can’t imagine the Anti-Defamation League, the NAACP, the National Urban League or any organization that fights for their own rights will allow this to happen to any other group because they know they're next.”

Simmons’ comments came a day after the home improvement retail giant made its controversial decision to stop advertising on the new reality show that depicts the daily life of Muslim Families in Dearborn, Mich.

The ad was pulled came after complaints were made from the Florida Family Association, which promoted group members to email the show’s advertisers. “Clearly this program is attempting to manipulate Americans into ignoring the threat of jihad and to influence them to believe that being concerned about the jihad threat would somehow victimize these nice people in this show,” the Christian evangelical advocacy group posted on its website.

Simmons, chairman of The Foundation for Ethnic Understanding, which promotes racial and interfaith harmony, called the hardware franchise’s move “a stupid thing to do” and stated that he was ready to fight its act, strongly urging them to reverse its advertising choice.

“If I go to work on this,” Simmons told EW, “they’re not even going to believe it. This is not going to be a Muslim fight. I don't want to take my time and start a boycott; don’t make me do that."

A Lowe’s spokesperson responded to complaints of the company pulling its ads Monday. “The program raised concerns, complaints or issues from multiple sides of the viewer spectrum, which we found after doing research of news articles and blogs covering the show,” said the representative in a statement. “We based our decision to pull the advertising on this research and after hearing the concerns we received through emails, calls, through social media and in news reports. It is certainly never Lowe’s intent to alienate anyone. Lowe’s values diversity of thought.”

A spokesperson for TLC avoided discussing Lowe’s decision and simply stated to the Daily News, “We stand behind the show ‘All-American Muslim’ and we’re happy the show has strong advertising support.”

The 54-year-old founder of Def Jam was nowhere near as politically correct, telling Entertainment Weekly that Lowe’s actions promote further division in the country.

“This is a press nightmare for them,” Simmons said. “This country is built on religious freedom. This is the kind of hate that tears this country apart.”

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